FRIENDS REUNITED HITS RECORD NUMBERS

6.6m unique users across the group make July a record-breaking month

The latest figures from Friends Reunited show that since the re-launch in May this year the number of unique users has more than doubled, with over 1.8 million messages sent per month and a 450% increase in content sharing through photo uploads.

The Friends Reunited group* received a total of 6.6 million users over the course of the month, with 5.5 million visiting the recently re-launched Friends Reunited site according to new Nielsen figures.

With over 19 million registered members, Friends Reunited represents an unparalleled cross section of Britain’s online population. Over 11 million of those users are over 35 and with an average use age of 42, Friends Reunited is now firmly placed as the nation’s favourite social networking site for grown-ups compared to other social networks, which are used mostly by under-30s.

The increased usage follows the recent move of Friends Reunited from a subscription model website to totally free to use as well as the addition of new site features.

New features on Friends Reunited that contributed to the site’s growth include a Timeline that allows members to share events from each other’s past. Over 200,000 events have been added to the Friends Reunited Timeline since the site re-launch.

Andy Baker MD of Friends Reunited, commented: “One of the main reasons for our success is that we have made use of new, easy-to-use, no-nonsense features aimed squarely at helping UK grown-ups stay in touch with their friends online. To allow British grown-ups to be more sociable online, we’re providing them with something that they trust and can use easily.”

Jeff Henry, MD of ITV Consumer, adds: “We are extremely pleased with these results from Friends Reunited which show our recent decision to change from subscription to an advertiser funded model has resonated with our loyal and valuable users who also mirror the core ITV audience. It shows is that we have changed the Friends Reunited business model and moved it into the heartland of what ITV knows and does best; working with advertisers to deliver more ways to engaged and connect across a range of platforms”. There is also more good news from the rest of the Group. Researching family trees is an activity that has taken the nation by storm in recent years and is at the core of hugely successful sister site, Genes Reunited. There are now over 8 million registered members, representing one in four UK adults online. The site holds 500 million names in its archives, with a new name added every second. There are 1.3 million ‘Smiths’ on Genes Reunited and the largest family tree created on the site holds 149,787 members.

The third site in the group, Friends Reunited Dating, now boasts 970,000 members. Members say their success in using the site is down to its grown-up demographic – with three out of four members finding a date within the first two weeks of starting out on the site. The site also boasts an unusually even gender balance, with an almost perfect 50/50 gender split

Andy Baker concludes: “Friends Reunited is preparing for the launch of new features to be released later in 2008 which will further extend it’s position as the leading UK social network for grown ups. One of the areas we’re most excited about is the rampant growth of video across the other ITV portfolio sites and online generally which presents opportunities too add considerable value for the communities developing on the site.”

WEDDING GUESTS CATCH BRIDEZILLA FEVER

One in three Brits spend over £100 to look good as the busiest wedding weekend of the year approaches

Looking their best is the biggest priority for today’s web-savvy wedding guests, according to a survey conducted by social networking site Friends Reunited. A poll of its users demonstrated that as many as 38% of us have spent the last three months getting ready for a friend or family member’s wedding – a whole quarter of a year!

More weddings will take place this weekend than any other weekend of the year* and with 69% of respondents expecting to see photos appearing online within days, it’s no wonder that we’re more interested in our appearance than ever before. 57% of respondents admitted that it’s important to them to look good in their friends’ wedding photos, so much so that one in three of us spend over £100 on preparing ourselves for the big day and one in ten spend a whopping £200 or more.

Upstaging the bride, such as Victoria Beckham’s appearance at Tom Cruise and Katie Holmes’ wedding, is another big concern for wedding guests. 74% say they would find it mortifying if they ended up outshining the lady of the day.

According to the research, wedding guests flock to the web within days of an event to see photos that others have taken, compare tales and catch up with events they missed. An estimated 500 photos are shared online through social networks in the week after a wedding, meaning none of us dare look anything less than our best on the big day – even if we’re not walking up the aisle ourselves.

Jon Clark, head of Friends Reunited, said: “Our members are sharing more and more photos online and it’s the major events like weddings that create the most excitement. Members have always used the site to find out what old friends are up to but since we took the site free in April, new features like our Timeline are letting people swap stories and photos from event like weddings. This is the way the web is evolving and it’s allowing British grown-ups to become more sociable online.”

*(according to previous years’ statistics).

JOINING A CLUB WILL HELP YOU FIND YOUR BEST FRIEND

Friends Reunited’s Friendship Panel reveals its 6th report from a year-long study into friendship in modern Britain.

When Helen Mirren’s character Chris Harper first went along to a Women’s Institute meeting in the 2003 film Calendar Girls, she wasn’t the only person in the country to find a best friend as well as a group to join. In fact, one in four of us meet our best friend through a club or society.

That’s according to findings from research by Friends Reunited’s Friendship Panel into where we meet our friends. The report marks the sixth survey in a year-long study, which is looking at all areas affecting modern friendship in Britain.

In the film, Chris Harper supports her best friend and fellow Women’s Institute member Annie Clarke through the death of her husband and proves to be her rock. In response to the question, “Who are you most likely to turn to in a crisis?” 44% of female respondents aged 31-40 said they would be most likely to turn to a friend from a club or society.

It’s not only the girls who find companions in clubs as males aged 51-60 are nine times as likely to share good news with a friend they met through a club or society as they are to share it with friends they have met through their children, for example.

Having a group of such close knit friends – as the women from Knapely WI – surely helped the Calendar Girls’ success. The fact they came from the North of England may have also helped considering that those in the North-West are twice as likely to meet their best friend at a club or society as those living in the South West.

Interestingly, when it comes to a crisis, people in the South West are three times as likely to turn to a work colleague as they are a friend from a club or society.

Work friends also feature highly when it comes to sharing good news with 25% of women choosing a colleague as their first recipient.

37-year old Friendship Panel member Juliette Leon, from Coventry, said: “I met my best friend through my local Mother and Toddler group seventeen years ago. She was also a single mum and so we started helping each other out whenever we could. Everyone at a club shares common ground so it’s highly likely you’ll get on and end up being close friends – perhaps you’re both mums, like line dancing or learning how to sing Jerusalem!”

Although the shared interests and experiences found in people from a club or society are a great grounding for a close friendship, the findings reveal that the most likely place to meet your best friend is actually at school with one in three women and one in four men claiming this to be where they met their best friend.

Jon Clark, Head of Friends Reunited, commented: “Websites like Friends Reunited have proven to be a fantastic way for friends to keep in touch and it’s wonderful to see a friendship’s origins. We’ve reunited friends who met at school, work, university, in the forces or even just by living on the same street.

“Feedback from our members indicated that there was a strong desire to reunite with former club and team mates so we introduced that as another place for members to register in 2003. Since then, we have been receiving success stories on a daily basis about reunited football teams, Girl Guide groups and language classes to name just a few.”

Learn more about the Friendship Panel and their next task at: www.friendspanel.co.uk

For case studies or to receive more information about Friends Reunited please contact Carolynne Bull-Edwards or Victoria Reed on 01883 717468 / 07932 723866 or email press@friendsreunited.co.uk

NOTES TO THE EDITOR

Top five places where females met their best friend

School 32%
Work 24%
Children 9%
Neighbours 9%
Club or Society 8%

Top five places where males met their best friend

School 25%
Work 24%
Club or Society 15%
Through other friends 8%
Neighbours 7%

3,066 members aged 16 upwards had their say on how they met their friends in a survey carried out through the Friend Reunited site.

The survey is part of an ongoing investigation by the Friendship Panel. The members were selected from over 250 people who responded to a call out on the Friends Reunited homepage for contributors to the Panel. Representing the ‘ages’ of friendship they each have their own stories of how the site has helped change their lives. In addition Dr Malcolm Cross gives his psychological interpretations on their findings.

The six panel members sitting alongside the Head of Friends Reunited Jon Clark are:

Dr Malcolm Cross

Dr Malcolm Cross is Head of Psychology at City University London with special interests in gender and psychological well-being. He is also Dean of Students at the University, helping them to make the most of their time at City. He trained as a clinical psychologist in Australia before moving to the UK to undertake his PhD and planned to return to Australia after four years, but 15 years on is still enjoying life in England.

David Marks

Business networking guru, David brings his years of friendship experience to the panel. The 57 year-old lives in London with his wife and boasts friends all over the world. He never misses an opportunity to bring people together.

Rebecca Cooper

29 years old and a company director, Rebecca was contacted by her father through the site after 19 years apart. Despite her busy schedule, Rebecca always finds time for her friends and is often found teaching her pet parrot Toby to swear!

Juliette Leon

37 year old Juliette from Coventry, prides herself on her happy-go-lucky outlook. Mum to a teenager, by day she’s a sales and marketing executive and a singer songwriter by night.

Jenna Backwell

24 year old Jenna, can’t sit still for more than 5 minutes and when she’s not at work designing homeware, spends all her free time meeting up with friends and traveling to far flung places.

Martin Penalver

38 year Martin runs a door blinds business, but his true passion is reading and writing books. His first novel is due to be published in October.

About Friends Reunited

Friends Reunited was launched in July 2000 and swiftly turned into a media phenomenon. Since then it has grown from being one of Britain’s most favourite websites into a national institution. What began as a back-bedroom hobby to put old school friends back in touch with each other has developed into the unofficial ‘People’s Who’s Who’ by including workplaces, teams/clubs, streets and armed forces. It currently has over 20 million members worldwide and operates in four countries. Each week, an average of 35,500 people join the site. Since 2005, Friends Reunited has been owned by the UK’s biggest commercial broadcaster, ITV.

HAVE A SOCIAL LIFE – GET A JOB

Friends Reunited’s Friendship Panel reveals its 5TH report from a year-long study into friendship in modern Britain.

Ben Stiller is rarely seen on screen without his pal Owen Wilson. Their friendship produces a chemistry that has lead to them being hailed as the comedy duo of the noughties and they attribute this to the fact that they have so much fun working together. Some bosses shy away from allowing friends to interact professionally but research has shown that the majority of employees in the UK feel as though they work in such a friendly environment, it hardly seems as though they are at work at all.

That’s according to findings from research by Friends Reunited’s Friendship Panel about working with friends. The report marks the fifth survey in a year-long study, which is looking at all areas affecting modern friendship in Britain.

Overall, 79% of women enjoy their working life with 34% claiming that there was always someone going out for lunch or for after-work drinks and another 45% saying that their colleagues are so sociable; their job hardly feels like work at all.

Twice as many men (18%) as women (9%) claimed to work with a miserable bunch which shows that on the whole, women enjoy work more. In fact, a staggering 63% of women met their best friend at work as did more than half (52%) of men.

Workforces in the South-West seem to be the friendliest overall with an incredible 92% of respondents saying there is always someone going out for lunch or for after-work drinks and that they don’t feel as though they are at work. In contrast, workers in Scotland are six times as likely to feel they work in a miserable environment as someone in the South-West.

25-year old Friendship Panel member Jenna Blackwell, from London, said: “I was recently promoted at work and was given the opportunity to recruit a new team member. My best friend was perfect for the job so I was thrilled to be able to bring her on board. We have a great time in the office but we’re both professionals and don’t allow our friendship to interfere with our work. I have such a great time in the office that I am definitely more motivated and productive than I would be working in a less friendly environment.”

Surprisingly, the under 25’s are not the most sociable age group as more than twice as many females aged 56-65 (33%) felt they worked somewhere sociable than females aged under 25. (14%)

Jon Clark, Head of Friends Reunited, said: “It’s encouraging to see that despite the Monday morning blues, work is a lot more pleasurable than it’s given credit for. We all moan about having to get up early or our long hours but the reality is that most of us have our best friends at work.”

Learn more about the Friendship Panel and their next task at: www.friendspanel.co.uk

For case studies or to receive more information about Friends Reunited please contact Carolynne Bull-Edwards or Victoria Reed on 01883 717468 / 07932 723866 or email press@friendsreunited.co.uk

NOTES TO THE EDITOR

1,660 members from aged 16 upwards had their say about working with friends in a survey carried out through the Friend Reunited site.

The survey is part of an ongoing investigation by the Friendship Panel. The members were selected from over 250 people who responded to a call out on the Friends Reunited homepage for contributors to the Panel. Representing the ‘ages’ of friendship they each have their own stories of how the site has helped change their lives. In addition Dr Malcolm Cross gives his psychological interpretations on their findings.

The six panel members sitting alongside the Head of Friends Reunited Jon Clark are:

Dr Malcolm Cross

Dr Malcolm Cross is Head of Psychology at City University London with special interests in gender and psychological well-being. He is also Dean of Students at the University, helping them to make the most of their time at City. He trained as a clinical psychologist in Australia before moving to the UK to undertake his PhD and planned to return to Australia after four years, but 15 years on is still enjoying life in England.

David Marks

Business networking guru, David brings his years of friendship experience to the panel. The 57 year-old lives in London with his wife and boasts friends all over the world. He never misses an opportunity to bring people together.

Rebecca Cooper

29 years old and a company director, Rebecca was contacted by her father through the site after 19 years apart. Despite her busy schedule, Rebecca always finds time for her friends and is often found teaching her pet parrot Toby to swear!

Juliette Leon

37 year old Juliette from Coventry, prides herself on her happy-go-lucky outlook. Mum to a teenager, by day she’s a sales and marketing executive and a singer songwriter by night.

Jenna Backwell

24 year old Jenna, can’t sit still for more than 5 minutes and when she’s not at work designing homeware, spends all her free time meeting up with friends and traveling to far flung places.

Martin Penalver

38 year Martin runs a door blinds business, but his true passion is reading and writing books. His first novel is due to be published in October.

About Friends Reunited

Friends Reunited was launched in July 2000 and swiftly turned into a media phenomenon. Since then it has grown from being one of Britain’s most favourite websites into a national institution. What began as a back-bedroom hobby to put old school friends back in touch with each other has developed into the unofficial ‘People’s Who’s Who’ by including workplaces, teams/clubs, streets and armed forces. It currently has over 20 million members worldwide and operates in four countries. Each week, an average of 35,500 people join the site. Since 2005, Friends Reunited has been owned by the UK’s biggest commercial broadcaster, ITV.

TIME FOR A FRIENDSHIP DETOX

According to Friends Reunited’s Friendship Panel in its 4th report from a year-long study into friendship in modern Britain.

For many, the New Year will not only be a time to slim down waistlines but also address books as friendships are likely to go through a detox.

Incredibly, one in three women claim that they have already lost at least 26 friends by the time they reach 30 years old; that’s an average of one a year since starting primary school and twice as many as a female in her 80’s who will have lived almost three times as long.

By comparison, just 20% of women in their 50’s, 17% of those in their 60’s and 15% of females in their 70’s, claimed to have lost more than 26 friends throughout their lives.

That’s according to findings from research by Friends Reunited’s Friendship Panel into how friendships end. The report marks the fourth survey in a year-long study, which will look at all areas affecting modern friendship in Britain.

The findings support the theory that Britons live in a disposable society, with a clear notion that nothing is indispensible. The ethos of “if it’s broke, don’t bother fixing it, just get a new one,” seems to apply to friendships as well as material goods, with only one in three people feeling any sense of regret after loosing a friend. In fact, in answer to the question, “when you look back at the friends that you have lost, what’s your overriding feeling?” the majority simply replied with “that’s life.”

Older generations, however, are not quite as flippant, with men in their 80’s twice as likely to regret losing a friend as a man in his 30’s.

38 year old Panel Member Martin Penalver, from Essex, said: “I’m not surprised the older generations feel regret more than the youngsters as friendships have definitely changed. 50 years ago, communities were close, friends were for life and a fall-out was felt by everyone.

“I also think that modern men misjudge their friend’s characters more than a woman, which ultimately leads to a break down in the friendship. Men can have impulsive friendships through brief meetings whereas women will think a little more carefully before diving into a new friendship.”

Dr Malcolm Cross, Head of Psychology at City University, London, said: “Men are likely to have friendships that are associated with tasks. They have interests and activities in common. Women on the other hand value maintenance; that is friendship for friendship sake.”

Inevitably there are times that friendship for friendship sake just doesn’t work and rifts begin to develop. Should they decide further down the track to attempt reconciliation however, the most popular method for initial contact for women in their 30’s, is to send a text message (one in three). This might not be surprising in today’s high-tech world but a staggering one in five of women in their 80’s also said this would be their preference for initial contact while less than half that chose more traditional methods such as sending a peace offering.

Learn more about the Friendship Panel and their next task at: www.friendspanel.co.uk

For more information or to interview anyone quoted in the release contact Victoria Reed or Carolynne Bull-Edwards on: 01883 717468 or email press@friendsreunited.co.uk

Notes to the Editor
Top five reasons why females fall out   Top five reasons why males fall out 
Lives moving on 43%   Lives moving on 45%
All take and no give 23%   Misjudged Character 19%
Misjudged Character 17%   All take and no give 18%
Infidelity 9%   Infidelity 11%
Jealousy 7%   Jealousy 6%
Top five scenarios where females fall out   Top five scenarios where males fall out
A social gathering 28%   Working together 29%
A disagreement on holiday 22%   At a social gathering 28%
Over something the children have done 22%   Over a business venture 18%
Working together 19%   A disagreement on holiday 16%
Over a business venture 8%   Over something the children have done 10%

2,636 members from aged 16 upwards had their say on how friendships end in a survey carried out through the Friend Reunited site.

The survey is part of an ongoing investigation by the newly created Friendship Panel. The members were selected from over 250 people who responded to a call out on the Friends Reunited homepage for contributors to the Panel. Representing the ‘ages’ of friendship they each have their own stories of how the site has helped change their lives. In addition Dr Malcolm Cross gives his psychological interpretations on their findings.

The six panel members sitting alongside the Head of Friends Reunited Jon Clark are:
Dr Malcolm Cross
Dr Malcolm Cross is Head of Psychology at City University London with special interests in gender and psychological well-being. He is also Dean of Students at the University, helping them to make the most of their time at City. He trained as a clinical psychologist in Australia before moving to the UK to undertake his PhD and planned to return to Australia after four years, but 15 years on is still enjoying life in England.

Rebecca Cooper
29 years old and a company director, Rebecca was contacted by her father through the site after 19 years apart. Despite her busy schedule, Rebecca always finds time for her friends and is often found teaching her pet parrot Toby to swear!

Juliette Leon
37 year old Juliette from Coventry, prides herself on her happy-go-lucky outlook. Mum to a teenager, by day she’s a sales and marketing executive and a singer songwriter by night.

Jenna Backwell
24 year old Jenna, can’t sit still for more than 5 minutes and when she’s not at work designing homeware, spends all her free time meeting up with friends and traveling to far flung places.

Martin Penalver
38 year Martin runs a door blinds business, but his true passion is reading and writing books. His first novel is due to be published in October.

 

About Friends Reunited
Friends Reunited was launched in July 2000 and swiftly turned into a media phenomenon. Since then it has grown from being one of Britain’s most favourite websites into a national institution. What began as a back-bedroom hobby to put old school friends back in touch with each other has developed into the unofficial ‘People’s Who’s Who’ by including workplaces, teams/clubs, streets and armed forces. It currently has over 20 million members worldwide and operates in four countries. Each week, an average of 35,500 people join the site. Since 2005, Friends Reunited has been owned by the UK’s biggest commercial broadcaster, ITV.