Friends Reunited today announced that it has partnered with DK Eyewitness to offer its members content from the DK Eyewitness Top 10 series.
Friends Reunited have licensed the content of 20 best-selling city guides, including Top 10 Paris, Barcelona, Dubai, Prague, Rome and Sydney.
Written by expert authors, the DK Eyewitness content reveals the highlights of each city, including the top 10 events and festivals, restaurants, hotels, museums, historic buildings and parks and gardens. To save travellers’ time and money, it even lists the ‘Top 10 Things to Avoid’ in each city.
Information from these award-winning* guides can be accessed for free via Friends Reunited’s already popular Travel Groups community.
Recently launched, Friends Reunited’s Groups offer a popular place for like-minded people to share their interests. Already, over 7,000 Groups have been created across a broad range of topics from Pets to Crafts. Within Travel Groups, members can share their personal travel experiences and gain trustworthy first hand advice. Lots of people are already adding their photos and reviews, meeting new people and sharing their opinions on a huge range of travel and holiday topics.
Jon Clark, Head of Friends Reunited says: “Members started enthusiastically discussing their past trips, making holiday plans and sharing photos. We thought they’d find even more inspiration in these great free guides. There’s a useful range from credit crunch friendly UK breaks, to honeymoon destinations like Sydney and Rome. ”
Tom Hall, Head of Digital Licensing for DK Eyewitness and Rough Guides, said: “We are pleased to be working with Friends Reunited, delivering award-winning and trusted DK Eyewitness content to enhance their travel offering and user experience. The DK Eyewitness Top 10 series provides the perfect level of structured and up-to-date travel content for this space.”
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*Wanderlust Top Travel Guides, 2009
Content has been licensed from:
DK Eyewitness Top 10: Andalucia; Barcelona; Brussels; Cancun and Yucatan; Costa Blanca; Cyprus; Dominican Republic; Dubai; Dublin; Lisbon; Mallorca; Malta; Marrakech; Miami and The Keys; New York; Paris; Prague; Rome; Scotland and Sydney.
About Friends Reunited
Friends Reunited is the original social network with over 19 million members, representing an unparalleled cross section of Britain’s online population. It was launched in 2000 as a back-bedroom hobby to put old school friends back in touch with each other and swiftly became a British media phenomenon. In 2005 Friends Reunited was acquired by ITV and in April 2008 dropped its subscription charge and evolved into an interactive social networking site for grown-ups.
For more information or screenshots of the new features please contact:
Ella Gascoigne
Press Officer
Friends Reunited Group
ella@friendsreunited.co.uk
01883 717 468
About DK Eyewitness
The world’s bestselling travel publisher, DK Eyewitness produces over 100 Eyewitness Travel guides and over 60 Top 10 guides, with a free pull-out map, in over 30 languages around the globe. With more illustrations, 3D maps and sumptuous photography than any other guidebook, DK are the guides that show you what others only tell you. For more information visit www.traveldk.com.
DK Eyewitness is part of Dorling Kindersley.
Contact
Anna Paynton, PR Manager: DK Eyewitness and Rough Guides
press@traveldk.com: 020 7010 3701
Filed under: Uncategorized | Tagged: advertising, content, DK, groups, partners, publishing, sponsor, Top 10, travel
